Paid search built for profit, not clicks
Google Ads is paid search: you pay to show up the moment someone searches for what you sell. We manage it with senior hands across Search, Performance Max, and Shopping, engineered around conversions and tracked end to end. Ad spend is billed separately.
30-minute call · no pitch deck · no obligation
Everything this capability ships
Senior-owned, AI-accelerated, and wired into your stack. Not a deck of recommendations.
Search, PMax & Shopping
Full coverage of Google’s inventory, structured around your highest-intent, highest-margin demand.
Conversion tracking & attribution
Server-side tracking and clean attribution so optimisation targets revenue, not vanity clicks.
Landing page & CRO
We work with the build side to fix the page, not just the bid. That is where most ad budgets quietly leak.
Budget & bid management
Daily monitoring and bid strategy tuned to your margins and seasonality.
Transparent reporting
Live dashboards showing spend, cost per result, and ROAS. No black boxes.
Keyword & search-term hygiene
Tight match types and a negative-keyword list that grows every week, so budget goes to searches that actually buy.
Profitable paid search at 4.6× ROAS
Peak Outdoors · Retail
We rebuilt their account around conversions, with Performance Max, Shopping, and airtight tracking, then optimised relentlessly. Spend now maps cleanly to revenue and scales without the efficiency falling apart.
From first call to production
Account & tracking audit
We review structure and fix tracking first, because optimising on bad data just wastes spend.
Rebuild & launch
Campaigns rebuilt around conversions, with tight match types, negatives, and creative.
Optimise
Daily management: bids, search terms, creative, and budget shifted toward what converts.
Scale profitably
Once efficiency is proven, we scale spend while holding your target cost per result.
What it actually solves
Lead generation
Predictable, lower-cost leads with tracking that proves which keywords actually close.
E-commerce
Shopping and PMax tuned to ROAS and margin, not just top-line revenue.
Local services
Capture the high-intent, ready-to-buy searches in your service area.
B2B & considered purchases
Reach buyers researching a high-ticket decision, with tracking that ties spend to pipeline, not just form fills.
Tools we reach for
Platforms
- Google Ads
- Merchant Center
- Google Tag Manager
Measurement
- GA4
- Server-side tracking
- Looker Studio
Questions, answered
No. Your ad spend is billed separately and paid on your own account, so you keep full visibility and ownership. Our retainer covers strategy and management.
Always. The account is yours. We never lock you in or mark up your media spend.
Most clients see reliable signal from around $1,000-$3,000/month in spend, but we will tell you honestly if paid search is the right first channel for you.
The first optimised campaigns are live within two weeks. Most accounts reach a stable, profitable cost per result over the first month or two as the data sharpens and the negatives tighten.
Usually yes. We audit and fix what is there before rebuilding, so you keep your history and conversion data. If a fresh account is genuinely better, we will explain why first.
Let’s build it together.
One senior team, one flat monthly subscription, no lock-in. Book a call and we’ll map the fastest path to shipped.